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Web Smith
Founder @2PMinc. Love @LinzBSmith, Lex, Ana. Current advisor-investor. Former cofounding CMO: @MizzenandMain. Previously: @GearPatrol @RogueFitness @flosports.

Change User

  • @KKnapp @allthingsmarco How often are you personally plagiarized? It happens to me almost weekly. Stuff gets tired. Wed Jul 17
  • @allthingsmarco @thegoods Get used to this. It will happen weekly. It's been a longheld pastime to mine the great i… https://t.co/8ZsviDyQSa Wed Jul 17
  • @MarkFromTheDark @kyalbr 12 miler in 30 minutes on the Assault Bike. Wed Jul 17
  • @vincenzolandino Wow! Wed Jul 17
  • @ReignOfApril @kyalbr Tryna be Idris caliber some day Wed Jul 17
  • @ChelsClems @drondemand 👀 Wed Jul 17
  • RT @LeanLuxe: Stack No. 309 –– You'll want to read this: The sociology of brand, and why the DTC fashion economy is, believe it or not, fai… Wed Jul 17
  • @kyalbr The others: 2,000 meter row in sub 7 mins 40 pushups in a row 20 pullups in a row Sub 65 second 400 meter… https://t.co/ElwjGyVncR Wed Jul 17
  • There is space for the DTC brand that can deliver proven, medical-grade solutions for the ailments that we rely on… https://t.co/2V0ARAWd8t Wed Jul 17
  • @austin_rief Indeed Wed Jul 17
  • @digitallynativ @sethjberman @flyosity Here ya go. Nearly identical. https://t.co/W79QbKtHvj Wed Jul 17
  • @FillyalPiety Man, that was extremely kind. I just spend all of my time in this world! Wed Jul 17
  • One of the second wave effects of Prime Day: Every product journalism site has to publish links in a manner that o… https://t.co/juzqsw8J0Q Wed Jul 17
  • @digitallynativ @sethjberman @flyosity Figured you would. But lemme know if you’d like a few practical references from DTC execs that agree. Wed Jul 17
  • @digitallynativ @sethjberman @flyosity False - though expected. Choosing to maintain price integrity is a strategy.… https://t.co/WaoN4yKLI7 Wed Jul 17
  • @digitallynativ @sethjberman @flyosity I hear ya - I am parroting my conversations with Roy. Did two deals with him… https://t.co/lkzEhcoIrq Wed Jul 17
  • @digitallynativ @sethjberman @flyosity Roy disagrees. Wed Jul 17
  • @drewh07 Damn, that story hit me deep. You ever talk to him about it? Wed Jul 17
  • @sethjberman @flyosity Hear me now, listen to me later. Wed Jul 17
  • @D_Rob__ I am so mad at you rn Wed Jul 17
  • @DonaldRichard 😂😂😂 Wed Jul 17
  • @simonknapp @rezakhadjavi @andieswim That is such a played rationale. Wed Jul 17
  • This graph from @newconsumer. https://t.co/sbQKTZKGE1 Tue Jul 16
  • @rezakhadjavi @DrSepah @andieswim Don’t bother explain brand equity people who’ve never had to build it. Tue Jul 16
  • @itsfrankhudson Ugh. Man that pulled at my heart strings. Tue Jul 16
  • @rdlongbrake Very good point. Tue Jul 16
  • At this odd stage as a 36 year old with a middle schooler. I'm sentimental about family time because time, well, ac… https://t.co/zRdCJ1prMU Tue Jul 16
  • RT @rezakhadjavi: How can you tell that we are headed towards the era of Linear Commerce (the aligning of media and commerce) that @web kee… Tue Jul 16
  • @JBiz1973 @garyvee Haha no Tue Jul 16
  • @kaleighf @PeimanRaf 🔥🔥🔥 Tue Jul 16
  • @rrhoover J Cole, Tyler, Big KRIT Tue Jul 16
  • @andydowning33 @meverhart26 Wait wait, the founder of DS is a Worthington native? That’s going to take a minute to digest. Tue Jul 16
  • @wegotsoccer @Fanatics @MichaelGRubin Why wouldn’t it be in reference to a specific order? I am not bored enough to… https://t.co/c0fENODDZL Tue Jul 16
  • @eddiemrowka @2PMinc Thanks sir! Tue Jul 16
  • @wegotsoccer can you give the people an update on why your merchandising and ops departments are lacking? Ordering… https://t.co/jZ9i52J1kB Tue Jul 16
  • @wilschroter Cut the soy out of said burnee's diet. Go work out. Have a kid or two. There ya go, all fixed up. Mon Jul 15
  • @JasonHitchcock @allthingsmarco Yawn. Mon Jul 15
  • RT @laurenthomasx3: When you get a shoutout like this one in @web / @2PMinc’s newsletter... today is a good day !!! https://t.co/Dojm26Jw6o Mon Jul 15
  • The latest for @2PMinc: @andjelicaaa and I wrote an important one for retailers. We discussed social commerce and… https://t.co/IOFFkKX4Iw Mon Jul 15
  • @DelRey @Walmart Ole Jason Del Rey with the hype ecosystem. Mon Jul 15
  • @rjonesy Yaaaa, no you don’t know how to identify brand equity? That makes sense. Mon Jul 15
  • @LaiNikhil Whoa, explain D2Cx. Mon Jul 15
  • @jeremysliew Ah yes, Linear Commerce. I truly wish that more brands listened. https://t.co/gUunIeaGoO Mon Jul 15
  • @arturodraws SAD BUT HAPPY FOR YOU. Mon Jul 15
  • @arturodraws are you accepting commissions? Mon Jul 15
  • @laurenthomasx3 Elegant as all get out. — North Carolina dialect Mon Jul 15
  • Key benchmarks for digital publishers pursuing DTC commerce: 1/ low bounce rate 2/ 50+% direct traffic 3/ 15% or… https://t.co/AnR7VmAO5R Mon Jul 15
  • @digitallynativ @glossyco I’m confused. Is that supposed to change the context of what I wrote? If BM carried thems… https://t.co/oYJtksS5R8 Mon Jul 15
  • Buck Mason has raised just $2.6 million over three rounds. $50 million is a lot of $32 tees and $135 denim. https://t.co/HcvSqTwOU4 Mon Jul 15
  • @ReignOfApril https://t.co/DGquxnmVZj Mon Jul 15
  • @JimMorrow_ @skift @ThisIsSethsBlog 👊🏽 Sun Jul 14
  • @Ron_Hamp It's only right. We live in the city of gentrified hot chicken. Sun Jul 14
  • 2017: Peloton is a cycle with a tablet. 2019: Does our hotel have Pelotons? 2021: Let's stay at Hotel Peloton. vi… https://t.co/AY9eVQZ9U6 Sun Jul 14
  • @D_Rob__ His fitness was unbelievable. Sun Jul 14
  • Roger Federer is 37 years old. Sun Jul 14
  • @andrewfoxwell @AaronOrendorff @mrsharma 📈 Sun Jul 14
  • @TurnerNovak @AforeVC Nice! Sun Jul 14
  • @msuster @maureendowd I hope that we get to finish this discussion. I fear that in a quest for idealogical purity,… https://t.co/ZhDPr6aytU Sun Jul 14
  • @jkwade I'll dig! Sun Jul 14
  • @JacobTaylor0 Tobin Heath and Crystal Dunn Sun Jul 14
  • @caro_milanesi Her first book! Sun Jul 14
  • @rluckin Only sorta. There is a Wellington School sign for her and her school sports. Sun Jul 14
  • @jameshrh Huh?? Sun Jul 14
  • @msuster So good Sun Jul 14
  • Parent tweet. She's never asked for a poster, before summer '19. She's played club soccer for seven years; from "… https://t.co/EkTRi3Ywtu Sun Jul 14
  • @markdchou @smashmouth Hahahahaha omg. Sun Jul 14
  • Quarterly reminder to subscribe to @2PMinc's Monday Letter at the bottom of the homepage. Only 2.9% of all subscr… https://t.co/gpeZMknTNX Sat Jul 13
  • @allthingsmarco @slanoue @mrsharma @staringispolite @rrhoover @digitallynativ @itsamlan @nateliason @jordihays… https://t.co/oF30i1OiNZ Sat Jul 13
  • @NateFietzer Then you need to Giddie out my Wayyyeeeee. Sat Jul 13
  • @mrsharma @allthingsmarco We vibe! Very excited. Sat Jul 13
  • @burgerjunkies Good point Sat Jul 13
  • @DallasColePrice Well said Sat Jul 13
  • I don't say this lightly. Not sure that we've ever seen a run of promotional genius likely this. America was supp… https://t.co/sRLkpSZrzF Sat Jul 13
  • @FOSAdam @KofieWhy @masonramsey Shit was so fire, my God I can't believe Mason got me hype. Sat Jul 13
  • @KofieWhy @FOSAdam @masonramsey Lol!!!!!! Sat Jul 13
  • @sarthakgh @allthingsmarco He and I are going to do some good work. And elevate one another. A rising tide raises all ships. Sat Jul 13
  • RT @RuncieDan: It was dope to connect with @web on this. He broke down Jay Z's moves in cannabis and shared insights on both Caliva and Gre… Sat Jul 13
  • @AndySwan Those are very good perspectives, my man. Sat Jul 13
  • I’ve always wanted to build the type of company where the lowest on the proverbial totem pole spoke about upward mo… https://t.co/U6yEeaEwqG Sat Jul 13
  • @jgulden @2PMinc @allthingsmarco Thank you sir! Sat Jul 13
  • @primetimeindy Gucci loafers son. Sat Jul 13
  • @HipCityReg That scene from Django always gets me. Sat Jul 13
  • @x_armand Bang bang Fri Jul 12
  • @KKnapp @allthingsmarco 👊🏽 Fri Jul 12
  • @KwameSomPimpong Bang bang Fri Jul 12
  • Today: @2PMinc and @TrapitalMedia teamed up like a July 4th “white party” in the Hamptons. https://t.co/tyNAf5vFbX Fri Jul 12
  • @rezakhadjavi @jennifer @away DO IT!!!! Fri Jul 12
  • @u2sashko @Suhail @tobi Thank you - Shopify has the potential to be one of the largest, most appealing, and most ve… https://t.co/n8El5RoWHf Fri Jul 12
  • @mdudas @verizon @YahooFinance Haha, I’ll let them know you’re interested tomorrow. Fri Jul 12
  • @SixtUSA your SFO branch is so terrible I may have to write about it. Will report this to @AmericanExpress Travel as well. Fri Jul 12
  • @Ryan12Banks @DelRey Yes sir, I did. https://t.co/KHjVQXOdcV Fri Jul 12
  • @ZEvenEsh Love that dude. Fri Jul 12
  • Postmates is exploring a sale. By @DelRey: https://t.co/GlllFfZLZ8 https://t.co/ZINUsIBpsu Fri Jul 12
  • 2/ eCommerce is 12-13% of retail in the United States. eCom is primarily a tool for the upperclass. As technology… https://t.co/g9TKrSAggD Thu Jul 11
  • The problem with the theory that Walmart shouldn’t compete with Amazon is two-fold: 1/ Amazon has 300+ fulfillmen… https://t.co/qFQcK5UC6m Thu Jul 11
  • @qdwoods 👀 Thu Jul 11
  • @KKnapp Maybe *you or others* can’t. Let’s be clear. I’ll let the 2PM portfolio speak for thyself. You can create… https://t.co/vhzy5GMZDH Thu Jul 11
  • @josephflaherty @MattOrtolani The Barstool Model has made BS one of the most healthy and profitable media companies… https://t.co/dZZ4N0udYq Thu Jul 11
  • @josephflaherty @MattOrtolani Disney’s creative IP generates billions of dollars of profit per year. Netflix’s does… https://t.co/2EfTgTB6G0 Thu Jul 11
  • @AdamSinger @naynerz Cordial but biting. If you know your stuff, be a pro. Thu Jul 11
  • @AdamSinger Shhhh. I know this but I'm trying to be polite. Thu Jul 11
  • 2016: performance marketers 2018: growth marketers 2020: brand marketers With each progression, the talent pool… https://t.co/DvN4wEvVzI Thu Jul 11
  • @alexisohanian Hear me now, believe me later. Thu Jul 11
  • @rezakhadjavi Yes! Thu Jul 11
  • @nw3 @laurenthomasx3 Yeah, I don't know if this is readily understood outside of Columbus but GGB and all of the br… https://t.co/tkz4cZom48 Thu Jul 11
  • @ChrisToy @mrsharma Oh man - but buyers sure do try to make themselves rockstars. Thu Jul 11
  • @MattOrtolani @efader Thank you! Thu Jul 11
  • @MattOrtolani @efader No. Product development and retail distribution. They've all crushed their roles. Thu Jul 11
  • @MattOrtolani @efader Meh. She handles licensing and IP, that's her background. Not online retail. Thu Jul 11
  • @digitallynativ @MattOrtolani I want to broker that deal between UMG / Shopify / Netflix so bad. Thu Jul 11
  • @MattOrtolani It's an oversight. Thu Jul 11
  • @MattOrtolani I'm perplexed. They can do hundreds of millions in online retail. And that's conservative. Thu Jul 11
  • @CraigFrancis_ One but he just started! Thu Jul 11
  • @RajNijjer Right?!?! Thu Jul 11
  • @D_Rob__ @ComplexSneakers @obj @Browns @Nike @TheShoeSurgeon @kroger 😂 Thu Jul 11
  • @gooderdle 😂😂😂 Thu Jul 11
  • @KyleJudah 👊🏼 Thu Jul 11
  • @gooderdle My kids buy $20 Disney movies 5x per month. Thu Jul 11
  • Our daughters now have a whopping $126 worth of merchandise commemorating Season 3 of Stranger Things and outside o… https://t.co/o5IVFTMH9L Thu Jul 11
  • @vincenzolandino 👊🏼 Wed Jul 10
  • @vincenzolandino It's overdue, tbh. It just makes me nervous. Wed Jul 10
  • You get a little older and realize that most of life is just telling yourself to begin and then minimizing that cyc… https://t.co/f3m84baduS Wed Jul 10
  • @ChadBlomgren TALK TO YOUR HEAD COACH WHO DOESN'T BELIEVE THE CAPE IS A SHARK BUFFET OF HUMANS Wed Jul 10
  • @emily_singer Why I made the images my header. DTX had them pulled. Wed Jul 10
  • @BrandonHoffmanC @ahhensel @2PMinc 😘 Wed Jul 10
  • @ijakemendel 🤙🏽 Wed Jul 10
  • RT @mrsharma: Unpopular opinion: media buying has become a commodity. A brands' real differentiator is in their creative, their ability/ag… Wed Jul 10
  • @MLCorey1982 👊🏽 Wed Jul 10
  • @bobbyjocson @Bryan_Vehonsky How often do you interact with competitive athletes? Like real ones. Not XFITTAS. Wed Jul 10
  • @Bryan_Vehonsky @bobbyjocson Oh for sure but I don’t hang out with normals so I am speaking specifically about my household’s Wonder Women. Wed Jul 10
  • @soopa Read up on DTX Company’s approach. Wed Jul 10
  • @bobbyjocson @Bryan_Vehonsky That sugar is needed. Wed Jul 10
  • It’s a coastal VC fallacy to believe that cities in the midwest need some sort of enhanced DTC experience. Visit… https://t.co/Ja5CQFoRWI Wed Jul 10
  • @emily_singer Imran is coming on board as a 2PM Growth Partner. Things will be better, fast. Wed Jul 10
  • @emily_singer For now. Wed Jul 10
  • @kevingibbon @helena Perhaps illegally. But I’ll double check. Wed Jul 10
  • @kevingibbon @helena No you can’t. Wed Jul 10
  • January's @2PMinc report on 1948’s Paramont Decree was inspired by a convo with @vincenzolandino. It's been read ab… https://t.co/VhjjbkwGNC Wed Jul 10
  • @shaig Lol!!!!!!!!! Wed Jul 10
  • @stoutmove You didn't disappoint at all. You love baseball so that's irrational. Wed Jul 10
  • @cechambrs I'm anti nepotism so yes. Wed Jul 10
  • It's pretty remarkable just how much more marketable the USWNT is than their counterparts who Ray Finkle'd the Gold… https://t.co/AKEbop8lyn Wed Jul 10
  • @LaJethroJenkins @DragonflyJonez The question is: did you have to be one to buy it? Wed Jul 10
  • @LaJethroJenkins @DragonflyJonez I know that he was trash but we need him not to be. Like MLK. Wed Jul 10
  • @KTmBoyle @hunterwalk @pt For the record, I never listen to him talk to his comic friends. Those EPs will make you… https://t.co/MrPhRuosVu Wed Jul 10
  • @KTmBoyle @hunterwalk @pt I've only gotten anecdotal data (I know 7 of his brand advertisers) but he hasn't been ou… https://t.co/XKCodGT9Fu Wed Jul 10
  • @hunterwalk Senator Harris would greatly boost herself and potentially move into that second fundraising spot. Warr… https://t.co/uRnWnPbqs9 Wed Jul 10
  • @hunterwalk @pt @KTmBoyle I think that his audience is off the charts big. Cable news big. But he has the influence… https://t.co/2YaHuQAKGT Wed Jul 10
  • @hunterwalk @pt @KTmBoyle Unpopular opinion: I think it does. Wed Jul 10
  • @AndyManganelli I agree. I saw a few people say that the season was trash and I was perplexed. Wed Jul 10
  • @MLCorey1982 Much love bro. Wed Jul 10
  • @matthewstoller @kyalbr @MatthewACherry Netflix cannot own physical theaters, obviously they are already DTC in the… https://t.co/3PjTHZHgKz Wed Jul 10
  • @nwquah @hunterwalk @mgsiegler Come to German Village and I can show you to: Lindey's Jeff Ruby Del Mar The Pearl… https://t.co/8UnRinFRqF Tue Jul 09
  • @kyalbr @matthewstoller @MatthewACherry It really is. Tue Jul 09
  • @matthewstoller Wrote this a while back when I noticed that I began to buy movies on iTunes less and less. Did some… https://t.co/qwpOEzRdMp Tue Jul 09
  • Just 7% of Netflix's viewers purchasing merchandise through the app - at a $50 AOV - would equate to over $140 mill… https://t.co/7JzCrgxIjO Tue Jul 09
  • Glad that @kanyewest is getting his proper recognition for his work building the Yeezy brand. The merchandise has… https://t.co/he7XOZmwrl Tue Jul 09
  • @EricaJoy Ahhhhhhhhhhh. DM me Tue Jul 09
  • @EricaJoy The company idea? Tue Jul 09
  • RT @2PMinc: Letter No. 323 is in the inboxes of decision makers. Lead story is by @markjburns88. You can read and subscribe here: 👉🏽 ht… Tue Jul 09
  • @imcatnoone Also, 100% of the time that my theories prove correct. Tue Jul 09
  • @imcatnoone Mostly intuition, balance, and assessing the audience. Tue Jul 09
  • @ataussig @sarthakgh Listen to Alex, Sar. Even I am going to grad school, this fall. Go Owls. Tue Jul 09
  • DTC thought: Brands weren’t built for us, they were built for our teenaged kids. They’ve been incubating while no… https://t.co/8qWfMkXkvy Tue Jul 09
  • @ataussig @epaley You two are the vets. I'm just now graduating from the D-league. Tue Jul 09
  • @ataussig @epaley Sure, I get that. It just seems like there are a lot more of those companies, today, that don’t h… https://t.co/qGtr3014Va Tue Jul 09
  • @ataussig @epaley Oh absolutely. I was sort of insinuating the number of negative gross margin players out there wo… https://t.co/dGfw8aq9zA Tue Jul 09
  • @EricaJoy I have the company for you. Tue Jul 09
  • @Aaronschwartz35 @allthingsmarco We had a good chat. Marco is solid. Tue Jul 09
  • RT @KKnapp: First, I skimmed. Then I read parts and pieces. I just read again and it's just plain well done. Kudos, again, to @2PMinc and @… Tue Jul 09
  • @helena @drinkhaus Pew pew Tue Jul 09
  • @Leann_Abad @magdalenakala @digitallynativ @nw3 @twistappteam Good look. Will do some research! Tue Jul 09
  • @epaley But if gross profits were prioritized over revenue, we’d have a lot of value-less companies. Tue Jul 09
  • @katepmcandrew Yeah, something like that. Tue Jul 09
  • @allthingsmarco @TraceWall What’s wrong? Tue Jul 09
  • On Twitter: People who’ve yet to build will teach you how. People who’ve yet to step on the field or court will… https://t.co/SP3gI4m5TS Tue Jul 09
  • For @2PMinc: I make the argument that traditional VC isn’t suited for DTC apparel retail. @andjelicaaa and I discus… https://t.co/LLcmlGqCIo Tue Jul 09
  • @Jon__Jackson @Sherrell_Dorsey Ayyyyyeeeee Tue Jul 09
  • @Aishwarya228 ayyyyyyye I'm not a fake supporter anymore. https://t.co/gorMXrlsQG Mon Jul 08
  • @AaronOrendorff @RajNijjer @YoungHeike Do b2b brands sell to consumers? Do b2c brands sell to businesses? Are D2C… https://t.co/VQ1AmEXWju Mon Jul 08
  • @RajNijjer I will not be attending your event. Mon Jul 08
  • @laurenthomasx3 @LinzBSmith @johnlegend Deal Mon Jul 08
  • @RuncieDan @Sherrell_Dorsey @NABJ Yeah, should be a good one. Mon Jul 08
  • @Sherrell_Dorsey I don’t sweat it. I just think it’s really interesting. Mon Jul 08
  • @Sherrell_Dorsey @NABJ Bet. Mon Jul 08
  • @Sherrell_Dorsey it boasts* Mon Jul 08
  • @Sherrell_Dorsey Hahaha, 2PM is a 7 figure revenue company in year two of monetization. It costs multiple DTC inves… https://t.co/0ZLljNDZva Mon Jul 08
  • @DominickSica @cghoseBiz1st @NCTventures I was just thinking the same thing. 15th largest city in America, one (?)… https://t.co/TBNnZFXSAP Mon Jul 08
  • @MikeDuda @DelRey As a follow up, I spoke with insiders from the Bonobos team. You both should check out my latest. https://t.co/YmhO4BZmgl Mon Jul 08
  • @dwilliamjones I want to hear a more developed version of your thought. Mon Jul 08
  • @pwleys @LinzBSmith @johnlegend I’d never actually stay there. The hotel is ehh, the restaurant is nice. Mon Jul 08
  • @HenryLMcNamara @LinzBSmith @johnlegend clout in* (ugh) Mon Jul 08
  • @HenryLMcNamara @LinzBSmith @johnlegend Oh I think that I am already there. But clout is in Montauk is tougher to gain than money, alone. Mon Jul 08
  • @HenryLMcNamara @LinzBSmith @johnlegend I have zero expectations for this one. Just something to work for. Our favo… https://t.co/mYotPK2Z96 Mon Jul 08
  • @david_perell @LinzBSmith @johnlegend That one is a lifetime "hard to topper." Mon Jul 08
  • @yoda out on fake food. Mon Jul 08
  • @Katie_Roof Can I please have an example? Because I have a daughter who travels the US for soccer and I just want t… https://t.co/eL3eBJZZYv Mon Jul 08
  • @mavrck @skreened Do you know what Blavity and TSR is? Did Skreened EVER have IP rights? Mon Jul 08
  • @mavrck @skreened The company that is out of business? Mon Jul 08
  • @BrandonHoffmanC @TraceWall @2PMinc I've actually written about this in detail. 1950's era white flight / Brown v… https://t.co/9qG2VNL370 Mon Jul 08

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